THE DANIELLA MOFFSON FOUNDATION
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#Dough4Daniella is an international social media campaign that engages people to bake challah in Daniella's memory and share this act on Facebook, Instagram, and Snapchat. The movement is particularly successful due to the ripple effect that it causes - the use of the hashtag inspires others to bake their own challah and use the hashtag as well. Daniella frequently baked challah for Shabbat and holidays and had her own recipe that she shared with many of her friends and relatives. This movement has spread to London, South Africa, and Australia, after originating in the U.S. #Dough4Daniella was also extended to engage people in celebrating Purim by using the hashtag when baking hamentashen for the holiday. See the pictures below for Daniella's challah recipe!
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Columbia/Barnard 2021

Binghamton 2019

​Columbia/Barnard 2019

Kivunim 2019

AMIT 2019

Binghamton 2018

Tel Aviv 2018

2018 HaRova Mishmar and Challah Bake

South Africa 2017

London 2017

2017 Florida Tomchei Shabbos

Five Towns 2017

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2016 Amit Bake Sale

2016 NYC Bake Sale

A bake sale was held in Manhattan on September 30, 2016. Over 180 people attended the bake sale to buy baked goods and donate to the Foundation. The bake sale raised over $10,000 for the Foundation. Another bake sale was held in the Five Towns on March 9-10, 2017.  The bake sale was planned on erev Purim to "mirror the simcha Daniella was known to infuse in every person that she came in contact with."  ​

South Africa 2016

Australia 2016

Worldwide Challah Bakes 2016 on


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  • Our Mission
  • Our Story
    • About Daniella
    • About Us
  • Our News
    • Our Current Project
    • Our Calendar
    • Our Press
  • Our Work
    • Our Work
    • Your Work
  • Contact Us
  • Donate
  • Rabbi Elephant in Johannesburg
  • Soul Cycle Event