During shiva, each of Daniella's friends and family—along with people who barely knew her, or didn't know her at all—felt an overwhelming urge to do something positive, to emulate Daniella. And thus WWDD: "What Would Daniella Do" was born. The movement pushes people to give charity, to do acts of good work, to give of their time, and energy, exactly as Daniella did each day of her life. The inspiring message permeates every day decisions—when faced with the choice of sitting back or being the person who steps up, ask yourself: WWDD?